Designers handbags for women Assignment Example | Topics and Well Written Essays - 3750 words

Designers handbags for women - Assignment Example With the passage of time, the designer handbags have grown popularity and women have shifted from just handbags to designer handbags. Both might be considered the same by many but for women, designer handbags are statement of their style, their unique image and their temperament. Designer handbags have gained popularity in different parts of the world including in Asia. Women are now more comfortable with the designer handbags rather than just leather handbags. Designer handbags are the first choice of women when it comes to selecting between handbags and for the very reason Luxurious has aimed to provide the customers with an exclusive range of designer handbags in Asia. These designer handbags offered to the customers are unique and different from others in the market and because of their uniqueness in style they are liked by a large number of women. With the potential of the market and increasing demand of the handbags (Venugopal, 2010), this report analyses the possibility of introducing one of the designer handbags offered by Luxurious in Indian Market. Indian Market is one of the most lucrative and highly potential markets for handbags (Venugopal, 2010) and therefore this report analyses the positives and negatives of the Indian market and how fruitful Luxurious can be if it introduces its hand bags in the Indian Market. With the increasing competition in the designer handbags industry, there are different factors that influence the consumers to buy the handbag. Design although has always remained the most important factor, but the price has also played an important part to encourage the consumers to buy the product. Luxurious handbags in India would be offered with competitive and very reasonable prices and this has been predicted as the main reason why large number of consumers would be attracted to use the products of Luxurious. The competitive price of these Luxurious designer handbags would be helpful in gaining more attention as women are fond of collecting designer handbags but due to the high prices many of them are not able to afford such bags. There are number of factors that would help Luxurious to be successful in India and some of the major factors include; highly populated country, demand of luxury products including handbags, purchasing power of India, and culture of India etc. Luxurio us can enter the market of India and it can open up its outlets in the Indian market and at the same time offer its products online as well. This decision is based on the fact that the purchasing power of customers has greatly increased due to which the demand for quality designer handbags have increased and the trend of online sales have also been increasing. Background India being one of the fastest growing economies of the world has much potential than other markets of the world. The women in this region are more inclined towards designer handbags than any other local handbags available to them. The rising income is another factor due to which the demand for the designer handbags is preferred over simple and local handbags. The main reason to select this region over others is the potential growth and opportunities that could be availed in this market. India is emerging as one of the developing countries in the world. The designer handbags industry in this country is improving eve n though demand internationally has been reduced because of recession. With the rise in the income level in India, more and more women are intending to purchase designer handbags. The market has great potential for designer handbags as fashion industry in this

An overview of prevailing trend of Chinese hotel joining hotel chains Essay

An overview of prevailing trend of Chinese hotel joining hotel chains - Essay Example With the exposure to the foreign markets most of the single hotels are adopting the trend of joining the chains in order to get the advanced facilities with continuous renovation and updation. "Increasingly the chains are offering a better and better selection of services and products from around the world, which is rapidly exposing the Chinese consumers to products that they would otherwise not have the opportunity to sample." (Tibbits, 2003) "The growth of China's inbound tourism market appears to have matched its economic growth and has consistently outstripped the world wide average. Between 1990 and 2000, international visitor arrivals to China increased by an average of 11.8% pa, while global tourism grew by a modest 4.3% pa. During 2001, the disparity was magnified. In the face of a global decline of 1.3%, international visitor arrivals to China increased by 6.7% to reach 89.0 million. This growth continued into the first six months of 2002, with international arrivals increasing by 9.4% over the six months to June 2001. The World Tourist Organisation recently announced that China was set to overtake Italy, US, Spain and France and become the top destination by 2020, attracting 130 million international visitors" (Jones Lang LaSalle Hotels, October 2002) Most of the hotels in China are undergoing the process of management improvement. The new techniques of planning by objectives and improved decision making are being implemented by following the lines of the foreign hotels in order to achieve the competitive edge among the industry participants. Another trend, which is gaining popularity in the industry, is the collaborative projects and ventures of the domestic and foreign hotels proving fruitful for both. The foreign personnel trains the trains the domestic employees about the modern techniques on the other hand the local hotel facilitates environmental and legal adjustments of the foreign hotels in the market. The Chinese regulatory bodies have opened the hospitality industry for the foreign hotels but restricted them to the level of 3 star hotels in order to save the domestic hotels having weak position (Jones Lang LaSalle Hotels, October 2002). But with encouraging the foreign hotels to support the domestic hotels the Government has taken cautious measures to limit the role of the foreign hotels to effect the tourism market of the country. Most of the Chinese single hotels are joining into hotel chains in order to undertake better development and provision of strong financial back up in order to respond to the competition posed by the foreign hotels laced with most advanced facilities management and booking system. Most of the single hotels need to undertake strong and aggressive strategic steps to keep themselves present in the market. This surge of drastic steps forces them to affiliate with the foreign large hotel chain such as Six continents, which are the symbol of aggressive and effective strategies. The adoption of the pattern of joining the hotel chain by the single hotels in China has lead to the domination of the large international hotel chain domination in the